Orange Juice like it should be

Every once in a while I am blown away by developments in the packaging industry. Like 6 or seven years ago, someone decided that instead of selling 12-packs of Coke in boxes stacked on a 2x3 footprint, they would sell them on a 1/6 footprint. At the time, they were labeled "fridge packs," because the packaging fit better into conventional refrigerators, and, more importantly, you could easily access all the cans without tearing the box to pieces. Now all 12-packs are sold in this packaging.

I could go on and on, but I can just think of this one example in recent history. I will make the assertion that these kinds of developments are happening constantly, but I have no idea if it is true.

Yesterday I went to the store for my weekly health-food-and-junk-food shopping trip and picked up a carton of Tropicana orange juice. When I came home, I was giddy with excitement when I went to pour myself a glass.



I am not sure if you can tell what is going on here, but instead of the cap being flat on the top, it is a hemisphere shaped like an orange. How fun is that? Instead of twisting a boring cap, you are twisting diminutive plastic orange. It may seem just like wasted plastic, but I, for one, am now a Tropicana man for life.

The packaging also reads "squeeze, it's a natural" surrounding the cap. I'm not sure exactly what that means, but I can't help but giggle at its sexual undertones.